Our Goal

Bringing Lure Angling To The Masses

Our aim is to make lure fishing here in the UK as accessible as physically possible! We want to include as many anglers in our journey as we can, and with a view to that we've created our boxes and our goals to cater to EVERYONE!

We're here to give UK lure angling the "foot up" it needs! It can be daunting, and we know that! With so many brands and individual lure choices available now, we appreciate that it can seem like it's impossible to know where to start. That's what we're here for! We'll take the choice out of your hands and hand select baits that we have PERSONALLY used and get you out and bending rods as quick as possible! And for those of you who are more seasoned lure anglers, we hope to introduce you to new brands, baits and tactics that you may not have otherwise enountered!


But most importantly, we hope to build a real community of like minded anglers, obsessed with chucking lures! A hub for you guys to connect with, enjoy content and share your epic catches and stories (good or bad...)